Date: July 2024

Client: Caprabo

Project Type: Holographic 3D animation

Status: In Progress

Holograms to enhance the supermarket shopping experience.

During 2025, Caprabo LIlla Diagonal invested in renovating one of its spaces in Barcelona. Holograms played a key role in presenting products in a more attractive way, enhancing the in-store shopping experience.

To execute this, the animations were developed in Cinema 4D, utilizing high-contrast lighting and MoGraph dynamics against absolute black backgrounds to create a realistic floating effect. By optimizing materials and 3D perspectives, the team ensured the products gained the necessary depth to capture customer attention effectively.

Thanks for watching!