Date: July 2024
Client: Caprabo
Project Type: Holographic 3D animation
Status: In Progress
Holograms to enhance the supermarket shopping experience.
During 2025, Caprabo L’Illa Diagonal invested in renovating one of its spaces in Barcelona. Holograms played a key role in presenting products in a more attractive way, enhancing the in-store shopping experience.
To execute this, the animations were developed in Cinema 4D, utilizing high-contrast lighting and MoGraph dynamics against absolute black backgrounds to create a realistic floating effect. By optimizing materials and 3D perspectives, the team ensured the products gained the necessary depth to capture customer attention effectively.
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